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This site states the following, "A family owned and operated business." We noticed that the web page stated " The knowledge and insight we have acquired." It also stated " Through decades of experience, and pass that onto our. Customers through our dedication to maintaining. Comfort, quality, and integrity. Anchor Heating and Air Conditioning has been a. Pioneer in the HVAC field. We pride ourselves on having built a network. Of business partners that are as solid as our projects." The header had utica heating and air conditioning as the highest ranking keyword. It was followed by anchor heating and air conditioning, upstate new york heating and air conditioning, and upstate new york HVAC which isn't as ranked as highly as utica heating and air conditioning. The next words the site uses is HVAC utica. anchor HVAC was also included and could not be understood by search crawlers.